How to Effectively Leverage Influencer Marketing | Ep. #32

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 September 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem. Time Stamped Show Notes: 00:22 – What is influencer marketing? 00:35 – The Beats by Dre example 00:57 – Famous and popular people using products to attract more customers 01:30 – How can you leverage influencer marketing? 01:45 – Paying models per post. 02:10 – The numbers can be very lucrative for your company. 03:00 – One key thing: How loyal is someone’s following? 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement. 04:25 – Buying ads in bulk packages 04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com. 05:50 – Make sure your influencer is the right fit for your product. 06:25 – Sporadic posts don’t have a big impact. 06:40 – A consistent weekly post will have a bigger impact. 07:20 – Using a specific coupon with influencer marketing 07:40 – You can track that ad’s success. 08:00 – See you tomorrow! 3 Key Points: You can leverage influencer marketing to bring in a lot of revenue. Look at someone’s follower loyalty—not the number of followers. Consistent posts will have a bigger impact. Resources Mentioned: Famebit.com – A great place to start when you are first getting into influencer marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right it it's time for another edition of Marketing School.
0:55.0	I'm your host Eric Sue, and I'm Neil Patel.
0:58.0	And today we're going to be talking about what influencer marketing is,
1:00.0	and should you be leveraging influencer marketing at all?
1:03.4	Neil, what's influencer marketing?
1:05.2	Think of it this way.
1:06.2	When you see Beats by Dre, I know it's owned by Apple now, why was it popular?
1:11.9	If you think about it, every single celebrity from LeBron James to
1:16.2	athletes to the Kardashians, they were on TV commercials showing you, hey you got to wear these headphones. They're cool. We all wear them.
1:25.0	That's influencer marketing in which when you see other famous and popular people that you look up to,
1:31.0	wearing stuff or using stuff, you're much more likely to do the same as well.
1:35.1	The quote unquote influencers right now that you're seeing on social media these are the people
	...

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