How to Effectively Launch a Celebrity Beauty Brand (IOHO)
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 8 March 2022
⏱️ 48 minutes
🧾️ Download transcript
Summary
Celebrity beauty brands are the new "clean." They aren't going anywhere, so why not discuss the best path for success? We realize we may not have many celebrity beauty brand founders as listeners, but we're pulling back the curtain on what happens during brand launches and why we may not always be on a brand's "good side." But first: Kirbie is raving about a new self-tanning face moisturizer that leaves her skin sunkissed and melasma less prominent, a popular influencer brand is shutting its doors forever in April, Pat McGrath is a real DOLL, and, of course, three celebrity brands launched in Sephora last week. We break it all down in today's news ep!
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Transcript
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| 0:00.0 | Them hips don't lie. |
| 0:02.1 | Oh, damn. No wonder the Kardashian children like them. |
| 0:05.9 | Yes, and their eyes are freaking huge. |
| 0:08.6 | They look like they've been face-tuned. |
| 0:10.4 | Yes. |
| 0:11.4 | Oh, my God, the hips don't lie. |
| 0:13.5 | Shit. |
| 0:14.1 | They got a BBL. |
| 0:15.4 | LOL surprise, OMG, neon-licious fashion doll. |
| 0:19.6 | Looks like she got a BBL. |
| 0:21.6 | It does. |
| 0:22.9 | OMG-L-L-L-L-B-B-L. |
| 0:25.9 | That's an S-N-L-Sit. |
| 0:27.4 | Can someone contact Colin Jost? |
| 0:31.4 | Hi, Kirby. |
| 0:32.7 | Hi, Sarah. |
| 0:33.9 | Welcome to Los Angeles. |
| 0:36.1 | Today we're discussing how to launch a celebrity brand the right way, which makeup icon has her own Barbie, and the YouTube beloved brand that is sadly shutting down. |
| 0:45.9 | And I'm talking about a face cream and self-tainter hybrid that leaves my skin bouncy and sun-kissed. |
| 0:52.3 | Welcome glamgelinos. |
| 0:54.9 | We hope you stay a while. |
| 0:57.9 | Cute. |
... |
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