This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer,

editor-in-chief of Entrepreneur magazine.

And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help

callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

Do you protect your time?

Here's an even more important question than that. Do you protect other people's time?

Because you know we often do the first, but we don't always do the second and the results can be disastrous.

How disastrous?

Well, a CEO once told me, ignore your schedule and win the moment.

And what did that mean?

Well, whenever something important was happening, he told me, he would just clear out the rest of his calendar to give that thing his full attention.

I printed that advice in entrepreneur magazine and later I

discovered that the guy who told me that was a con man. He had lied his way into nearly

100 million dollars worth of investments and just a

couple weeks ago he was convicted on three counts of fraud and that advice that he

gave me ignore your schedule? Well, its repercussions were bigger than I could have imagined.

So today I'm going to tell you that story of the terrible advice of that terrible CEO and the critical

lesson it taught me. Because now I know this. Success doesn't just come from valuing your time.

It comes from valuing everyone else's.

All right, let's back up for a moment.

The convicted con man that I just described, his name is Carlos Watson.

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