How to Drive More Sales Using Google Shopping | Ep. #453

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 October 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions. Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping 00:33 – Google Shopping populates search results with product images when you’re searching for a product 01:00 – You need to have the right product feed that’s hooked in to start showing your product 01:08 – Have unique SKUs and more reviews 01:34 – You need technical help to start Google Shopping 01:52 – Make sure you’re bidding competitively 02:10 – Have the right user experience to convert sales 02:24 – Make sure your site is optimized for mobile 02:36 – Offer free shipping as it boost conversions more than anything else 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key Points: Google Shopping is a great platform that will show your products. Work at acquiring more reviews as this helps people trust your product and feel good about buying it. Offering free shipping is an excellent way to draw your potential customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to drive more sales using Google shopping.
1:02.0	So Google shopping, let's say I'm looking for red shoes
1:04.8	or let's say I'm looking for, I don't know, a shamwau
1:07.4	or something.
1:08.2	So what it does is basically, when you're searching for specific products,
1:11.5	Google will populate those
1:13.2	product images in the very top when you're going into a search result page you're
1:16.9	going to see those and if you're seeing the right product at the end of the day
1:19.6	and let's say you're number one, number two, number three you're showing up
	...

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