How To Drive Amazon Traffic - PPC, International, Google, and Influencers w/ Mike Zagare

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 23 July 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mike Zagare is one of the world's leading expert's on maximizing traffic to Amazon product pages.

Show Notes

A former physical therapist, Mike went all-in on pet products on Amazon and hit it big using pay-per-click (PPC) advertising. Here’s some of what Mike had to say about kickstarting success through marketing:

Go big under one tent

Mike reached his success by focusing on one niche area - pet products. He started with just a few items under one brand name, and expanded to over 40 products under that brand. This lets him get the most out of his marketing spend, since driving traffic to one brand means driving traffic to all his products.

Take your marketing spend seriously

If you're going to drop money into PPC advertising, do it right! Draft awesome ad copy. Craft great graphics. Make it have the best impact possible right out of the gate.

Target the right platforms

Facebook is great for building an audience. It’s not so great for direct response for Amazon products. Make sure that your PPC ads focus on the right venues for the market reaction you want.

It was great listening to Mike!

Key takeaways:

Optimize your spend with products under one brand
Craft excellent PPC ads, and
Put those ads in front of the right audiences

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

Connect with Mike

FInd out more about Mike’s company, PPCE Academy, at https://ppce.academy/

Transcript

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0:00.0	What we like to do is we like to be very aggressive with headline search, sponsored product,
0:04.4	and then also product display ad, and also get that organic visibility.
0:08.7	So now we're swarming our competition.
0:10.4	They literally are suffocated by our advertising presence to the point where people see us
0:17.0	and we have more real estate on Amazon's page, which is always a home run.
0:25.3	You're listening to Freedom Fastlane presented by Capitalism.com.
0:29.7	This is the show about building businesses and investing the profits so that you can live
0:34.9	life on your terms.
0:42.0	And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.
0:50.7	Oh, fast-laners. How much do you love me? Ryan Daniel Moran here.
0:56.0	And I just got done recording today's episode, which is, you can't see me right now,
1:03.8	but I got fists flying in the air. I'm waving him around. I don't care. So I'm on with Mike Zagari today. He runs a company. He actually runs a couple of companies. One is in the pet supply market.
1:08.9	He just sold one of his businesses, which was a physical therapy practice.
1:13.5	And he's got another gig, which is called PPC Entourage, which measures, manages, and basically allows you to control traffic, specifically Amazon traffic.
1:24.0	But what we're here to talk about today is some really interesting data and some
1:29.8	really interesting changes about Amazon traffic. So Mike got really fascinated a couple
1:36.1	years ago with where is all of the traffic hanging out on Amazon? Is it hanging out in sponsored
1:42.3	products? Is it hanging out on blogs and then coming to Amazon? Is it hanging out on blogs and then coming to Amazon?
1:45.9	Is it hanging out on Facebook and then going to Amazon? Where is the concentration of traffic
1:52.9	coming to Amazon.com so that we can align our focus of where do we advertise and where do we go
2:00.7	court influencers and where do we need to
2:03.4	optimize you are going to be shocked at the sources of traffic coming to amazon.com it will be no
	...

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