How to Double Your Sales by Spending More Per Click | Ep. #473

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 November 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Show Notes: 00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click 00:40 – A lot of people spend on irrelevant keywords which causes them to waste money 00:56 – If you’re spending on those hot keywords, others are spending on them as well 01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability 01:39 – Some people focus on the traffic and cost vs. revenue and profitability 01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should 02:12 – You may be spending more, but are gaining more qualified and targeted traffic 02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service 03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales 03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing 04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability 04:09 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:16 – Go to SingleGrain.com/giveaway to get your FREE copy 04:25 – That’s it for today’s episode! 3 Key Points: Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability. Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend. “Scared money don’t make money”—adjust your expectations when it comes to spending on marketing in order to earn BIG. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.8	I'm Eric Sue.
0:56.7	And I'm Neil Patel.
0:57.8	And today we are going to talk about how to double your sales by spending more per click.
1:02.4	Seems counterintuitive, right? Why would you spend more
1:05.4	per click and how do you make more sales? Well the first thing is, well a lot of people
1:08.7	spend on irrelevant keywords and they're just blasting a bunch of money. I've seen a lot of brands doing that when they first come to us to the agency and you know you
1:16.8	here's here's the thing I want to get out of the way in the very beginning right if you're spending on relevant keywords that convert,
1:22.9	guess what?
1:23.6	News Flash, people that are smart about it,
1:26.2	they're probably spending on it too.
	...

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