Welcome to the Mike Dillard podcast where we help entrepreneurs like you get the knowledge

and skills that you need to bring your dreams to life.

Perry Marshall is one of the most brilliant minds in the marketing world.

He has been a mentor to me and do thousands of entrepreneurs for nearly two decades.

Now, I'm going to keep this intro super sweet and short today because all I need to do is tell

you this.

If you listen to what Perry has to share with you today, and if you implement what you're

about to learn consciously and strategically, you will radically change your life and your

business forever.

This is one of the most valuable interviews we've ever had on the show, which is saying a lot

considering the guests that we have had. So don't just listen to this interview and walk away

with a few ideas. Really listen, take some notes, make a plan, and implement what you are about to learn. This can change

everything. Please help me welcome, Perry Marshall. Perry Marshall, how are you doing, my friend?

Great. It's great to catch up with you. It's been a long time. Absolutely, brother.

We know each other a very long time. So, wonderful to reconnect.

Yeah. For folks who don't know, you were one of the kind of original light bulb mentors for me

20 years ago when I was getting started as an entrepreneur. And your book was, I think,

really kind of the first big mainstream book on Google AdWords, which I bought that.

And then, gosh, you had a saying either was in that book or somewhere around, you know,

people don't buy a drill because they want a drill, they buy a drill because they want a

hole. And I read that in your work at some point. And that was really a turning point in my

career. So yeah, you've had a huge impact on me over

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