How To Do Outbound at Scale Using AI

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 May 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to do outbound at scale using AI. [00:07] What “outbound” means in a marketing context. [00:21] The markets NP Digital targets using outbound. [01:14] How AI can be used to customize insights for outbound. [02:32] Why you should use AI to help you stand out now. [02:52] An example of how AI can customize insights at scale. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Clay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how you can do outbound at scale using AI.
0:04.4	And first, let's define what outbound means, Neil.
0:07.6	Outbound is you reaching out and trying to convince people to buy your products and services.
0:13.2	No one coming in, not a lead going to your website, more so you're just randomly hitting
0:17.1	up cold people.
0:18.1	They may be familiar with your brand, they may not be familiar with your brand.
0:21.1	Correct.
0:22.1	And Neil, what are you guys doing at MP Digital with outbound
0:23.7	your brand.
0:21.2	Correct. And Neil, what are you guys doing at MP Digital
0:23.7	with outbound right now?
0:25.0	Anything?
0:26.5	Which countries are just generally?
0:29.4	Generally.
0:30.7	We find that outbound doesn't work really well in the United States for our space.
0:36.5	Building relationships has worked better for us in the United States, but places like Brazil
0:40.3	and India where we use outbrand using my name we're finding it like fishing with dynamite.
0:46.3	Oh yeah, Albound using Neil's name in India it's like he's like Leonardo DiCaprio
0:50.4	reaching out to you. I think it's like Tom Cruise reaching out to you. I doubt I'm Leonardo DiCaprio reaching out to you. I think it's like Tom Cruz reaching out to you.
0:53.8	I doubt I'm Leonardo DiCaprio in India
0:55.8	or anywhere near that.
0:57.4	And I'm 99.9% sure more people in India
	...

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