How to Do Internal Linking The Right Way | Ep. #863

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 December 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Internal Linking The Right Way [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer. [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty. [01:25] Be more selective with this particular tactic. [01:45] Create content around long-tail phrases. [02:25] If you look at Zappos, they structure their site really well. [02:45] Each category page leads to further, more specific categories. [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through. [03:25] Make sure your sitemap is logical. [03:50] Interlinking throughout your content is a successful tactic. [04:24] That’s it for today! [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to do internal linking the right way.
1:02.0	So I can start first.
1:03.5	Go for it.
1:04.5	Yeah, so one thing is I've seen people overuse this a lot.
1:08.0	You've got to be careful here, especially if you're using your home page,
1:11.0	because your home page has a lot of the equity in terms of like you
1:13.9	know the you can call it domain authority you can call it domain rank whatever you want to
1:17.2	call it these are kind of made up metrics but your home page is generally very
	...

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