How to Do Customer Development | Ep. #340

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 July 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Do Customer Development 00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score 00:55 – You can use Qualaroo and SurveyMonkey to help you 01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics 01:11 – Qualitative is from customer development 01:20 – You can’t easily know the problem just by looking at the data 01:35 – You can get the qualitative data from talking to your customers 01:59 – One of Neil’s friend sells HDMI cables and other electronic devices 02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping 02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping 02:52 – Steve Blank’s 4-step framework 03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's’ problems 03:49 – Make adjustments from the feedback you receive 04:16 – You want to talk to every kind of customer, not just the one paying you 04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US 05:05 – For international listeners, just email eric@singlegrain.com 05:10 – That’s it for today’s episode! 3 Key Points: Reach out to your competitors’ customers and those who left you—not just your paying customers. Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services. Address the feedback and make the necessary adjustments. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Ertzu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can actually do customer development.
1:02.0	So, Neil, first off, what is customer development?
1:06.0	Yes, so customer development is all about talking to your customers
1:09.1	to figure out what they want, don't want, what they like about your product or
1:12.4	service, what they love about it.
1:14.8	All of this data and feedback, it helps you improve what you're offering so that way you can
1:19.7	increase your revenue, increase your NPS score. It's a really effective strategy.
1:24.3	There's a lot of tools that help you do it such as like Kualaru,
	...

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