Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guest work out of growing and scaling a profitable online business so that you can

truly become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business. Let's do this.

Hey, what's up, my friend? Welcome back to the podcast. And thank you so much for tuning in today.

As always, I super appreciate you for coming to hang out with me today. I've got a really,

really good episode for you today. We're going to be talking about how to DIY your own PR to tell your story. And

joining me to share her expertise on this is share hail and shares the founder and director of

Ginko PR, which is a boutique agency that believes in using public relations to amplify the voices

of underrepresented and marginalized groups. And we're going to be really

diving into a couple different specific topics today. Number one, how to use the media to tell

your story in your own voice. And then on the flip side, if you have a platform, right, whether you have a podcast or

maybe it's a big email list or big social media following or YouTube or whatever it is,

how could you help others tell their story? So we're going to get into things like step by step,

how to get on podcast that makes sense for your business, that align with your

values. We're going to talk about DIYing your own PR. And then also we're going to talk about

how to begin to take small steps towards overcoming things that you may have been taught,

things like keep your head down or don't rock the boat, you know, things like that, that have

kept you from putting yourself out there and creating more awareness for yourself and your business because people need to

hear your brilliance.

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