An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start-up is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

I'm Sean Fennesy. I'm Amanda Davins. And this is the big picture. A conversation show about movies and maybe TV and maybe some other stuff.

Our old pal, Sam, S-mail us here. Hi, guys. Hi. How are you doing? I'm doing well. How are you guys doing?

Splendid. This is our third try at this podcast. Now that we're actually recording, I feel a real sense of really...

We should talk about... I was going to make jokes about, you know, I hope that no personal disaster

befalls anyone before Friday, but I was very nervous actually.

Because the first time... I walked in, yeah. I had it.

What happened? I actually don't know what happened. I just heard you split your head open.

I did. I did. I did. It was like scanners all over the house.

As you're here now in the Spotify studio, it's lovely to see you. Thanks for coming.

Thanks. Thank you. And Spotify has... The rest of the office has that sort of like industrial feel, you know, with like exposed beams or poles specifically.

Very cool. Very cool. Yeah.

And so I was at the IT desk and we finally got my computer working after like a week of, you know, internet nonsense.

And as I was thanking the guys, I just walked straight into the poll. Oh God.

And like bounced off the poll. Oh Jesus. And I... Did you see this?

Yeah. I saw the after effects. It was pretty grim.

He was on concussion protocol watch basically until my husband came to pick me up.

...