HOW TO DEVELOP YOUR FUNCTIONAL CURIOSITY TO WIN MORE DEALS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 2 March 2026

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.6	Today's interview is going to be really interesting.
0:03.5	I want you to ask yourself when you're listening to this, is curiosity something that you can learn?
0:10.3	I put that poll out on LinkedIn and the results were very...
0:17.8	Half the people said you can learn it, the other half said, no, it has to be innate and born into you.
0:26.2	And I'm like, well, come on, you can learn any skill, can't you?
0:30.2	I'm going to sum it up at the end, and I'm going to give you some exercises that will help you develop your curiosity.
0:36.6	Because curiosity in sales is critical because it's the first step to empathy.
0:43.4	You can't really be empathetic thinking the way someone else thinks unless you're curious about how they think.
0:52.3	So let's get it in the interview. I think you're really going to like this.
0:56.3	But make sure you listen to the end.
0:58.9	And if you really want to learn how to do this,
1:01.8	start the conversation, get the meeting.
1:03.7	It's really focused on this,
1:06.1	focused on thinking like your prospect,
1:09.3	so you know how to start a conversation with them.
1:13.4	Here we go.
1:17.1	Hey, Michael, thanks for joining us today.
1:18.9	It's a way getting started.
1:19.8	Give us a little background on yourself.
1:21.5	All right.
1:22.1	Good morning, Brian.
1:23.0	Thanks for having me on the podcast.
	...

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