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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 23 March 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

In sales, we always tend to go hard to easy instead of easy to hard.

0:06.8

And when I talk to people early in sales, I go start with the things that you have control over.

0:13.1

Like your time.

0:14.6

Your time is one thing that you should have control of, especially if you're working from home.

0:19.8

You can block off those precious

0:21.8

times, those precious moments, because we all get the same amount of time, no matter how good or bad

0:28.4

we are with it. And if you look at it as an investment versus an expense or a waste, you do much better.

0:38.5

Here's some of the things that I've done that I think will help you.

0:41.4

Get a wall calendar or, you know, whether it be on your wall or not, wherever you're working

0:48.8

in your office, your bed, wherever you are most of the time, so that you can see the year at a glance,

0:58.2

or at least a quarter at the glance, so that you can understand what day is it,

1:03.7

how many days do you have left, what are the holidays, the trade shows, anything that

1:10.1

will interrupt that, so that you can constantly

1:13.5

see where you are? Because guess what? We're circadian creatures. Being good at managing our

1:21.0

time is counterintuitive. It is not something that we are born with. We have to develop the skill.

1:28.9

And I got to tell you, working with people of all ages, it's a hard skill to develop.

1:34.0

So the sooner you learn it, the sooner you develop it and make it part of you, the more benefit

1:40.9

you'll get from it.

1:42.5

Try and have a similar pattern on the weeks and sometimes even the days.

1:48.7

Block out certain times to do certain things.

1:51.5

Turn off mindless notifications about social or this thing or that thing and have notifications on your calendar to give you time to prepare

2:02.5

for the important meetings. And yes, put the stuff on your calendar. You can mark it as private

...

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