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Social Media Marketing Podcast

How to Design a Data Driven Marketing Strategy

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Business, Social Media Marketing, Marketing

4.71.6K Ratings

🗓️ 7 October 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts? To discover why data is important, what data to look at, and how to use data to inform your strategy, I interview Brie Anderson.


Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Brie Anderson | Show Notes: socialmediaexaminer.com/479


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Transcript

Click on a timestamp to play from that location

0:00.0

The marketing world is in a state of disruption.

0:03.9

You likely already know that.

0:06.1

But did you know that there is a proven way that marketers survive and thrive in seasons

0:12.1

of change?

0:13.1

How?

0:14.1

Well, it's by surrounding yourself with others who are facing the same challenges.

0:19.5

And that's where we can help.

0:21.4

Simply by attending social media marketing world, you'll discover how others are navigating

0:26.7

these uncertain times and you'll come back equipped to embrace the changing world of

0:32.9

marketing.

0:33.9

Visit socialmediamarketingworld.info to learn more.

0:42.7

Welcome to the social media marketing podcast, helping you navigate the social media jungle.

0:48.9

And now here is your host, Michael Stelzner.

0:52.5

Hello, hello, hello.

0:53.9

Thank you so much for joining me for the social media marketing podcast brought to you

0:57.8

by social media examiner.

1:00.4

We believe that with smart marketing, you can compete with the largest players in your

1:06.2

industry.

1:07.2

I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners

1:11.7

who want to know what works with social media.

1:15.2

Today, I'll be joined by Bri Anderson and we're going to talk about how to build a data-driven

1:21.1

marketing strategy.

...

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