How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 14 December 2020
⏱️ 16 minutes
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Summary
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Global Consumer Products for ViacomCBS, Pam Kaufman. We discuss how to identify the expectations of your audience as well as how to leverage brand to grow your business. Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | The Gary B audio experience. |
| 0:25.0 | Pam Kaufman is president of global consumer products for Viacom CBS Inc. |
| 0:31.0 | One of the largest entertainment companies in the world. |
| 0:34.0 | And she is a kick ass leader if you haven't already gotten that. |
| 0:38.0 | Pam has had quite a career currently overseeing the global multi-billion dollar consumer products organization covering all brands in the portfolio including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. |
| 0:54.0 | And she has also developed some of the most culturally relevant and iconic brands through new content and strategic partnerships. |
| 1:00.0 | And I'm hoping that they're going to talk a lot about this guy. |
| 1:05.0 | Yeah. |
| 1:07.0 | Amazing, Andrea. Great hat. Pam. |
| 1:10.0 | You are absolutely a killer like Jim said. It's great to see you. |
| 1:13.0 | Great to see you, Gary. |
| 1:16.0 | First of all, the one incredible show. Thanks. I mean, this is amazing. I'm getting like a master class. I'm seeing people I want to meet. |
| 1:23.0 | I know. Malika. I've taught him everything he knows. He didn't say that. But I'm just saying, you know, he used to work for me. |
| 1:30.0 | I'm very aware. I mean, I'm just saying. |
| 1:32.0 | He said you were prepping. He was giving you plenty of love. You should definitely. |
| 1:35.0 | Okay. All right. I'm just saying this is what he actually said. I don't know if you heard that. He actually said every single thing that is good about his career is you. |
| 1:42.0 | Everything bad with some other guy you mentioned. I forgot the name. |
| 1:45.0 | Oh, I know. Trust me. |
| 1:47.0 | Yes, that's what I marked and it makes me so happy even though I name those |
| 1:53.2 | guys. |
| 1:55.0 | You were just a fine one. |
| 1:58.0 | By the way, before we start our little suarez I just want to thank you for one. |
... |
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