How to Define Your “Core Story” and How to Create an “About Us” Video

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.7 • 1.5K Ratings

🗓️ 7 March 2018

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In order to connect with your ideal and likely buyers you must write a narrative and core story that succinctly shares what you do with your potential customers. During this podcast, Clay Clark breaks down how to go about crafting your core story.

Transcript

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0:00.0	Welcome back to the Thrive Time Show.
0:04.4	Have a business question.
0:05.6	Email us today at info at thrive time show.
0:09.2	Come. Oh yes, Thrive Nation. Welcome back to the conversation my name is Clay Clark. I'm the former US SBA entrepreneur of the year
0:19.1	What does that mean? It means that my company, DJ Connection, did really well and at some point I got nominated
0:28.2	by different business owners, the small business administration, then they they said well you've been
0:34.5	nominated I said that's awesome and then they said we'd like to audit your
0:37.8	financials to make sure that what we hear is true and I thought that's cool
0:41.6	and then it turned out to not be cool because that's a lot of paperwork back and forth
0:45.8	It's like trying to get a loan app like trying to get a loan app approved and then it keeps happening
0:50.0	Because remember the small business administration is the organization that awards probably 90% of the small business loans out there.
0:56.0	If you get a small business loan, it's typically called an SBA loan.
0:59.0	And that loan is guaranteed by the Small Business Administration, which is a wing of the federal
1:03.9	government and so I realized oh no I might be getting an award from the federal
1:08.8	government which means I'm going to be audited which means I'm going to have a lot of
1:11.5	paperwork and so yes I have an audited which means I'm going to have a lot of paperwork.
1:12.8	And so, yes, I have been audited by the IRS.
1:16.1	Yes, I did have to do a bunch of paperwork.
1:17.8	Yes, I'm very proud of the achievements that my wife and I
1:20.8	were able to knock out.
1:21.6	We worked very hard to do that. But I think a lot of people listening to this show here are running a business very successfully and you're not winning awards. And I'll tell you why.'s because you are working hard. You're busy working hard.
1:36.6	You're not filling out paperwork all the time. You're not running around trying to get trophies and awards.
	...

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