4.9 • 4.4K Ratings
🗓️ 17 February 2022
⏱️ 12 minutes
🧾️ Download transcript
Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:31) - When people backlash or copy your business, never let it get the best of you for this will ruin your business. If you look at the situation from the other’s perspective, you’ll be able to predict their actions
(3:58) - No matter the circumstance, haters and copycats are just the subset of you. They focus on you, not their audience. Use this to your advantage to get louder about your purpose. Never acknowledge their presence and stoop to their level
(7:00) - Between you and the haters, you have the higher ground. They are envious of your business because it is successful and desirable which is why they end up copying and giving backlash
(8:58) - The truest guide that you can use whenever faced with haters is “What values do I want my life to exude?” Align your actions with your values and never act out of spite or malice
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0:00.0 | Hey guys, love that you're listening to the podcast. |
0:02.4 | If you ever want to have the video version of this, which usually has more effects, |
0:06.4 | more visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
0:11.6 | in different ways. You can check out my YouTube channel. It's absolutely free. Go check that out |
0:15.1 | if that's what you are into and if not, keep enjoying the show. |
0:18.8 | As in, it was a it was a true attack on my character. I was like, how could you be this way? |
0:25.1 | I thought that they were scum. |
0:26.8 | Welcome to the game where we talk about how to get more customers, how to make more |
0:30.8 | per customer and how to keep them longer and the many failures and lessons we have learned |
0:34.0 | along the way. I hope you enjoy and subscribe. |
0:39.5 | Over the last five years, I've had 22 different clients and or employees try and repurpose, |
0:50.3 | you know, our licensing material into their own business. |
0:54.0 | And I wanted to make this video to talk about how to handle that as you inevitably grow in |
1:01.0 | business. This is going to happen to you. So it's a matter of when, not if and what I think |
1:06.0 | have been some of the best strategies that I've that I've used to deal with them. |
1:08.9 | So by the way, my name is Alex from Rosy. I own acquisition.com. We do about $85 million |
1:13.1 | a year in revenue. I have nothing to sell you. So today I want to talk about kind of the the |
1:18.4 | backlash against competition and copycats and things like that. So the biggest problem that |
1:25.2 | most entrepreneurs deal with, or at least that I was dealing with each time, especially earlier on |
1:29.0 | when this would happen is that I took it as such a great, deep personal front. As in it was a it |
1:35.2 | was a true attack on my character. I was like, how could you be this way? I thought that they were |
1:41.4 | scum and all the many things and thoughts that we, you know, would naturally go through. |
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