Hey guys, love that you're listening to the podcast.

If you ever want to have the video version of this, which usually has more effects,

more visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers

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As in, it was a it was a true attack on my character. I was like, how could you be this way?

I thought that they were scum.

Welcome to the game where we talk about how to get more customers, how to make more

per customer and how to keep them longer and the many failures and lessons we have learned

along the way. I hope you enjoy and subscribe.

Over the last five years, I've had 22 different clients and or employees try and repurpose,

you know, our licensing material into their own business.

And I wanted to make this video to talk about how to handle that as you inevitably grow in

business. This is going to happen to you. So it's a matter of when, not if and what I think

have been some of the best strategies that I've that I've used to deal with them.

So by the way, my name is Alex from Rosy. I own acquisition.com. We do about $85 million

a year in revenue. I have nothing to sell you. So today I want to talk about kind of the the

backlash against competition and copycats and things like that. So the biggest problem that

most entrepreneurs deal with, or at least that I was dealing with each time, especially earlier on

when this would happen is that I took it as such a great, deep personal front. As in it was a it

was a true attack on my character. I was like, how could you be this way? I thought that they were

scum and all the many things and thoughts that we, you know, would naturally go through.

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