In business, it pays to live in the real world.

It's the difference between knowing what people think.

And what's AI?

With YouGov brand tracking, you can track perception of your brand with the most accurate data.

And always from real people.

Never bots.

What does it take to understand your brand's reality?

It takes UGov brand tracking.

Find out more at yougov.com slash brand tracking.

This episode of The Story is sponsored by Uber.

These days, it is pretty easy to tap an app and grab a ride or a car

service, but they're not all the same. Uber has been helping to set the standard on driver

protections and benefits, offering flexibility to their drivers around when, where and for how long

they work. Eligible Uber drivers also have access to holiday pay, a pension scheme, new parent payments,

and even fully funded Open University courses.

In fact, they were the first major app-based operator to provide this range of benefits.

And they also support sustainable choices with Uber Green,

where passengers in London can choose a fully electric ride at the touch of a button

at no additional cost. So the next time you're looking to tap an app, think about the driver

to tap Uber. Go to Uber.com forward slash driver protections to learn about the benefits and

protections that Uber has introduced for drivers.

Hi, it's Manveen. This weekend, we thought you'd want to hear one of our sister podcasts,

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