This episode of The Town is brought to you by The Madison, the new original series on Paramount Plus.

Academy Award nominee Taylor Sheridan's most intimate story yet, unlike anything he's ever done before.

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It is Friday, March 13th. It's a question I hear a lot, and you probably do too. Do young people care about the Oscars? I know that's a question. The Academy debates a lot. And specifically how to get more Gen Z and even young millennials who grew up on YouTube and their phones and seeing celebrities all the time and not necessarily

going to the multiplex every weekend to care about the movies enough to tune into

Hollywood's annual commercial for itself. In recent years, the Academy has started adding more

influencers to the press invites. They beefed up their social media presence. And for the first

time last year, these shows streamed live on Hulu in addition to airing on ABC.

Amazing, it took that long.

It's largely because the younger audience on streaming and mobile is watching online,

and the show's ratings actually improved last year to 19.6 million viewers,

a post-pandemic high.

Still lower than pre-pandemic, but more encouraging,

the show was up 19% among adults 18 to 49 per Nielsen.

And among adults 18 to 34, the improvement was 28%. Of course, the Academy recently agreed to move the entire show to YouTube in 2029, in part, yes, to help reach that younger demo.

One of those efforts to de-age, the 98-year-old show, is Amelia Dmoldenberg.

She's the popular host of Chicken Shop Date on YouTube.

She's got more than 3 million followers there, tons more on other platforms.

And she's now in her third year as the social media ambassador and red carpet correspondent for the Oscars. She's basically the official interviewer for the show. She gets a nice spot

on the red carpet. She posts videos in the lead up to the show. She's got a new one with Conan

...