How to Customize Facebook Ads Based on Customer Awareness Principles

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 11 October 2019

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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Transcript

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0:35.6	The marketing world, it's in a state of disruption. You need a new plan.
0:41.4	I've carefully recruited dozens of speakers who are committed to helping you when you attend
0:47.4	Social Media Marketing World. Visit social media marketing world. info right now and see what's waiting for you.
0:55.0	Welcome to the Social Media Marketing Podcast helping you navigate the Social Media Jungle.
1:02.0	And now here is your host Michael Stelsner.
1:07.0	Hello hello hello hello hello hello. Thank you so much for joining me for the social
1:09.9	media marketing podcast brought to you by Social Media Examiner.
1:14.0	I'm your host Michael Stelzer
1:16.0	and this is the podcast for marketers and business owners
1:19.0	who want to know what works with social media.
1:22.0	Today, I'm going to be joined by Ralph Burns and
1:25.7	we're going to explore a very interesting Facebook ad strategy that has a lot to do
1:31.2	with awareness, customer awareness and how to target people with different kinds of ads
1:37.7	based on their level of awareness. I've never quite heard anything like this. I think you're going to find it
1:43.6	absolutely fascinating. By the way if you want to reach me tag me at Stelsner on
1:48.0	Instagram or email a podcast at social media examiner.com And before we transition over to this week's
	...

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