My father was violent. He punched me in the face in a restaurant when I was seven years old.

My mother was in the hotel room and they both kind of looked to me and went, well, you did say

he'd never had a nosebleed before. Shame is always an I am. So for me, I embody the I am bad.

Is that why you say in here don't be a good girl?

Yeah.

Think about shame like a weed in a garden.

Unless you get right to the bottom of that roof, it's still there.

But the good news is there is a cure for shame and it's...

She's led boardrooms.

She's studied trauma and now, trusted by CEOs, special Force operatives and Olympic athletes, Annalie Howling coaches the world's elite on how to master mindset and win the war within.

What often shows up on the surface level is the imposter syndrome.

Your inner critic or the imposter is a well-meaning friend that's got it a bit wrong.

So the way that it talks to us is crappy, but it means well.

When you're hearing the inner critic, a great technique is to...

Italy, you talk a lot about shame online.

It's a central theme in your new book.

And I think it gives great credibility to know why you talk about it so much.

I think we all deal with shame.

And so I want to ask you first, how do you see shame manifesting in your life?

And then how has that led you to begin to talk to others about it so boldly?

Well, thankfully, I no longer have any shame in my life.

So I am utterly shameless at this moment.

...