How to Curate an Experience | Monday Marketing Takes: Samsung
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 23 November 2020
⏱️ 17 minutes
🧾️ Download transcript
Summary
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Samsung VP of Integrated Marketing, Grace Dolan. We discuss how the global pandemic has changed the way that Samsung does business. Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.8 | Our next guest is Grace Nolan, Samsung's VP of Integrated Marketing for their home entertainment |
| 0:11.4 | division. |
| 0:12.4 | Grace oversees consumer retail and trade marketing across the television, audio, and consumer |
| 0:18.1 | IT businesses. |
| 0:19.7 | She leads the way in cultivating foundational partnerships for the US TV business with Xbox, |
| 0:25.9 | Netflix, and ESPN, and instilled a brand mission to lead through service to gamers, streamers, |
| 0:32.7 | and sports fans in pursuit of their passions. |
| 0:35.7 | And according to our back to school study, 75% of Gen Z responders are saying that they |
| 0:41.3 | influence their parents' purchasing habits, and particularly in tech. |
| 0:46.2 | Grace, I'm hoping you can share a little bit more about that. |
| 0:51.2 | I would like you. |
| 0:53.2 | Hi, Grace, how are you? |
| 0:56.0 | On the right. |
| 0:57.0 | How are you? |
| 0:58.0 | Good. |
| 0:59.0 | On the record, I know her survey says 75%. |
| 1:00.4 | I'm, I Gary Vaynerchuk, believe it's 100%. |
| 1:03.3 | It is fascinating to watch kids' voices in homes compared to 34 years ago. |
| 1:08.8 | Grace, great to have you. |
| 1:09.8 | I hope you and your family are well. |
| 1:12.2 | There was something when I was, you know, the team does an incredible job for me, prepping |
... |
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