How to Create Thought Leadership Content #2014

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 22 February 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Today, we are going to talk about how to create thought leadership content.
0:03.9	But first and foremost, Neil, what is thought leadership content?
0:07.3	You know, when you write those articles or you read those articles around the web,
0:11.0	and you're just like, wow, this person's amazing.
0:14.2	They're industry leader.
0:16.0	And you look at their content, like this person knows what they're talking about.
0:19.0	We got a special message from our sponsor.
0:22.5	If you want to rank higher on Google, you got to look at your page speed time.
0:27.1	The faster your website loads, the better off you are.
0:30.0	With Google's Corvital update, that makes it super, super important to optimize your site
0:34.8	for low time.
0:36.1	And one easy way to do it is use the host that Eric and I use Dreamhost.
0:40.6	So just go to Dreamhost or Google it, find it, check it out.
0:44.6	And it's a great way to improve your low time.
0:48.3	All right.
0:48.6	So I wanted to take a second to tell you about my ad agency, a single grain.
0:53.0	So the cool thing about single grain is that we do a host of things, paid media,
0:57.2	SEO, conversion rate optimization.
0:59.4	And we are offering a free marketing plan.
1:02.4	So if you just Google single grain marketing plan, you will be able to find it.
1:08.4	And you can just register for a free marketing plan.
1:10.8	And our team will get back to you.
	...

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