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and your contact information to info name is Clay Clark. I'm the former US

SBA entrepreneur of the year and we're talking about launching and creating effective

re-targeting Targeting ads.

Chuck, can you explain to us, Eric Chuff, business coach,

what a re-targeting ad is for...

Probably three-quarters of our listeners don't know what it is because

it's not something that's commonly talked about so well I would say a lot of

people probably do know what it is they just don't know like the terms or what

there you've seen them and so this is how he's an argument oh I want to argue with everybody no no I just think that they're all

over the place is the reason that people have seen him and so what they are is

for me it's like I'll be on you know ESP ESPN or something, and there's going to be some advertisements for like some shotgun shells at cabela.com that I was looking at two days earlier.

Or I'll be on some other website, and there's like women's shoes or a purse because my wife has been on my

phone shopping for something. So what it does is it tracks the fact that you've been to a certain site

and then when you surf around the web and go to other websites, ads follow you around so it seems as though

this brand that you were looking into is just huge and they're everywhere and

and they're really they're actually just tracking you it's kind of weird.

Ooh okay so retargeting out I want to make sure that we're we're getting this. The

retargeting ads are the ads they're going to follow you around the internet no

matter what website you go to.

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