How to Create Momentum in Your Speaking Career with Arel Moodie

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 28 January 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The biggest mistake that I see speakers make is that they think that if you just go on stage, and you do a good job speaking, the spinoff business will magically present itself.”

Being on stage is pretty much always the most fun and most rewarding part of being a professional paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business.

This week, Arel Moodie joins the show to break down how to find more paid gigs in your chosen niche through what Arel calls "spinoff business." Arel and Grant talk about how to build a solid reputation, nurture relationships, and leverage connections to turn one speaking gig into two or three more.

Arel goes into detail about his challenges while starting out as a speaker and what tools he used to break into the industry and get past the toughest part: getting his first gig. Finally, Arel talks about a tool called Talkadot that speakers can use to expand their reach and build more connections from the stage.

If you're ready to take your speaking business to the next level, this is a must-listen episode for you!

You’ll learn:

The 3 types of people in every audience
Why spinoff business is important
How to build a stellar reputation
Why you should join a local Chamber of Commerce
How to use Talkadot to grow your speaking business
And so much more!

“Clients will book you if they have confidence that you have done well with a group like theirs in the past.”

Episode Resources:

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there. So once you start mastering the outbound within one vertical and going horizontal within one vertical, then all of it starting you start get that flywheel moving where people hear about you and they reach out to you.
1:07.0	So when you look to a lot of speakers who say, I don't do anything, it comes to me, you'll notice that there are a lot of similarities to those clients that come to them because they've heard about them through the same kind of vertical that they're in, whether it's the financial space, the annual conference space, the association space, the orientation space. And that to me is the most efficient way to look at getting more business versus just
1:33.5	lemma thota spaghetti against the wall and see what sticks. Hey, what's up, friend?
1:49.0	Grant Bolden here.
1:49.7	Welcome back to the Speaker Lab podcast.
1:51.5	Excited for today's conversation, chat with my good buddy, Arrell Moody.
1:55.1	Arrell's been on the podcast numerous times.
1:56.9	We've been in the speaking industry for, man, I feel 20 years at this point, like pretty close to it. This is my 19th year, man. This is my 19th year. Crazy. 5, 19 years. So whenever someone's listening to this, whatever future or current time, golly, this was when, like, iPhone didn't exist, man, when we started. iPhone didn't exist.
2:19.2	We, uh, what's crazy is we were just talking, uh, you know, we're recording this at the beginning of the year, new year, uh, we've been in this for a long time. Yet we still look the same. We still look as beautiful as ever. Uh, I think we did get started right around the same time. We met many, many years ago.
2:32.8	We were getting paid $100 per talk that we were given.
2:36.9	And at the time, we're just like, this is the greatest thing alive.
2:40.6	Like, this is insane. And so we've been in this for a while. But man, good to see. Good to have you back.
2:46.9	Dude, I can't get over the fact that you look the same, but I have way less hair.
2:51.4	You've always had no hair, but I had hair when we started.
	...

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