How to Create Marketing Funnels with Scott Oldford

The Speaker Lab Podcast

The Speaker Lab

Business, Authors, Education, Smallbusiness, Entrepreneurship, How To, Speaking, Coaching, Public Speakers, Marketing, Side Gig, Public Speaking

4.8 • 575 Ratings

🗓️ 14 April 2016

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it's the right one and it's doing what it is meant to do?

Whatever state your email list and marketing funnels are in our guest for today's show will help you tremendously.

Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.

There's all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.

THE FINER DETAILS OF THIS SHOW

Why it's important for your bottom line to build an audience.
What are the three types of marketing and how do they work together?
Why do you want to "own the relationship" with your audience?
What are the three mindsets your audience has and how can you respond to each?
Why being relevant allows you to not sell to your target group.
What is the #1 reason entrepreneurs don't have a marketing funnel?
How to adopt and adapt according to where your audience is in their journey.
And much, much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:50.0	What is up, my friend? Welcome back to the speaker lab podcast. My name is Grant Baldwin. Good to have you here with us today.
0:55.8	Today we're on episode 42, four to the two. And as you may know, we are doing 30 episodes in the month of April, one episode every single day. So definitely, if you haven't already, go back and download all those previous episodes. What are you waiting on? All right? Don't want you to miss out on that.
1:11.3	Also be sure and subscribe to the podcast so that you never miss out on any episodes.
1:15.9	If you're just joining us, if you're just tuning in, we do a mix of listener Q&A. I do some teaching
1:21.7	myself. And then also we do a lot of interviews with experts and people in the industry and
1:27.3	people related to the speaking
1:28.4	field. So that's what today's episode is going to be, episode 42. We're going to be talking
1:32.4	with my buddy Scott Oldford. Scott is really, really good about understanding how to build
1:37.2	audiences online and then how to turn around and offer products and services to that audience.
1:43.0	And so we're going to be getting into that today. Also, let me just go ahead and give you a heads up that Scott and I are
1:47.9	going to be co-hosting a, uh, a free online training on April the 20th, April the 20th, which is
1:55.8	going to be Wednesday, April the 20th. So if you're listening to this before then, you're definitely going to
2:01.4	want to register for this free online training. Space is limited. It's free, but it is limited. And so I
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.