How to Create Marketable Assets That Will Grow Your Business [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 4 October 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

For Episode 414, our Director of Student Success, Maryalice Goldsmith, and our Elite Concierge, Katie Campbell, are taking a deep dive into the key assets every successful speaker should have!

Aside from the more obvious fundamentals, there are marketable assets essential to creating your presence and setting you apart. Together they’re highlighting the value of a strategic online presence and the part it plays in telling your story, sharing your brand, and highlighting your voice. They’ll also unpack the power of coaching and the courage it takes to step up and step out when things like imposter syndrome creep in.

Katie highlights some of the common mistakes made in website and demo reel development and how to create the right content for your audience and event planners. Maryalice and Katie are covering so many speaking business game-changers during this episode. They’re simple but make all the difference and will meet you in any season of building your business.

Here's what you’ll learn from this episode:

Why you need clarity and a solid abstract
How to create a website that connects your audience with their pain points
Why your website is never done
Why you need a mobile friendly website
The importance of a demo reel and first impressions
Why you can and should lean on The Speaker Lab
How to manage the opinions of others
And much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's up, friends? Grant Baldwin here. So glad to have you here with us for another awesome
0:54.2	episode of the Speaker Lab podcast. Now, one of the best parts of our student experience here at the
0:59.1	speaker lab is the coaching that is integrated into our programs. And our team has the experience
1:03.6	and expertise that it takes to help our students gain confidence, clarity, and follow that
1:07.6	clear path to their own speaking success. And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next
1:28.1	level. So I'm going to hand the mic over to them, and I know that you're going to love hearing from
1:31.9	our coaches. So let's get right into it. Enjoy.
1:35.4	Hey, everyone. Mary Alice Goldsmith here, director of student success here at the speaker lab.
1:40.1	And today, I am joined by our very own elite concierge and coach Katie Campbell.
1:46.9	Really excited to be with you today on this Coach's Corner series because today we're going to be deep diving into key assets.
1:54.4	Every successful speaker.
1:56.5	That was kind of hard to say.
1:58.1	Should have.
	...

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