Welcome to the art of paid traffic.

This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing

so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, what's up, everybody? Welcome back to the Art of Pay Traffic Podcast. I'm Rick Mulready.

Thank you so much for joining me today for episode number 83, where today I am really excited

to be welcoming to the show, Ethan Sigmund, from an agency called Social Insight.

Ethan specializes in Instagram ads, and I've been getting a lot of requests here lately

to talk about some Instagram ads here on the show.

And I'm even more excited to talk about it because I just wrapped up a whole lot of Facebook ads and

Instagram ads for my recent relaunch of the FBA Advantage.

And I was excited to see some of the performance of my Instagram ads because I actually hadn't

tested them a whole lot prior to this launch.

And they performed quite well for me.

But I will say it was the warm traffic

that I was targeting that did better than the cold traffic. Now, this is actually something

that I've heard more than one person over the past few months that I've talked to say the

same thing. They were seeing better results with warm traffic than cold traffic. And actually,

today that you're

going to hear from Ethan, he shares his own results when it comes to targeting cold and warm traffic.

And he's been getting some different results than I've been getting. So he talks about all that today.

...