Hey, everybody. Welcome to another episode of this week in startups. We're doing our

startup basic series. Again, this is a very simple series. It is what we named it. Start

up basics. We are going to explain to you some of the basics of running a startup and

building a company. Now, we've done legal, we've done finance, and you can visit some

of the archives at this week in startups.com slash basics. Really easy to find this

week in startups.com slash basics. On this series, we're going to dive into customers.

And it's super important to understand your customers and how to build a customer journey

and basically find out who your ideal customer profile is and do cater to them and build

products and services that delight them. Sounds very basic, but there is a science to it.

So joining me today, Tiffany Bova is the global growth and innovation evangelist at Salesforce.

She's been there for the last four or five years. She's the author of Growth IQ. Get smarter

about the choices that will make or break your business and the host of the what's next

podcast. Welcome to the program. Tiffany, thank you, Jason, for having me. Okay. So let's

get right to it. We hear the term customer experience thrown around. Let's try to define

exactly what that is to somebody who's just starting a company to have an idea. Maybe

they're building their MVP, their minimum viable product. What does customer experience

mean? And what's a great example of good customer experience? Yeah, it's often a question

I get from startups as well as large organizations. I think that many people don't understand

that so many pieces and parts plays a role in a strong customer experience. So as a startup,

the products you develop, the UIs you create, the websites, the FAQs, the ordering process,

all that plays a part in customer experience. Sometimes people get really stuck on just

the selling, you know, actually the action, right, of that moment of truth of when you sell

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