Have you guys ever noticed that social media gap is widening? It seems like there's just the

haves and the have-nots and the middle class is deteriorating. Well, what have I told you that

there is a way to monetize even if you have a small following or even if you're in the middle

class learning how to get to the halves? I got Neil Dingra on the show today to talk about just that.

What's up, man? Hey, man. Thanks for having me. I got my bald co-host, Brian DeVilla. What's up?

There we go. You call him the bald co-host. I know. That's my name, the bald guy.

It's the bald guy. He was in the lower class, but now he's ascending up to the half. He's in the middle. Now we're getting into it. Because he has a thing. He's the bald guy. So this is the perfect thing.

Like it's a power curve now.

You notice used to be a bell curve.

So there'd be like a bunch of people in the middle making a good amount of money,

a bunch of people on social games. this is the perfect thing like it's a power curve now you notice used to be a bell curve so there'd be

like a bunch of people in the middle making a good amount of money a bunch of people on social

getting views and then what happened is the average person started getting punished right you see

like the average content creator he says the algorithm sucks the average real estate agents like man

the market sucks but then I'll talk to

somebody else who's like, dude, I'm crushing it. I'm blowing up. I'm making money. So it's a small group of people that are doing the majority of the business. In my industry, real estate mortgage, 10% of the people do 90% of the business. Yeah. Right. It's at 9010. And I think it's going to get even worse next year. I think it's going to be like 5.95. And so it's just going to continue to

move. Getting more extreme. Correct. It's at 9010. And I think it's going to get even worse next year. I think it's going to be like 5.95. And so it's just going to continue to move. Getting more extreme. Correct. And so I think people need to understand right now, you need to do things. You don't have to like become the most successful, but you have to do things to get out of that middle muck area because that's the part that's dying. Yeah. Yeah. That's funny. When we were teaching content creation and social media with wealthy creator, um, I would say it was the bell curve era. It was like, bro, everybody's like getting views and all the stuff. And I just noticed over time, it was like getting progressively harder. And I didn't notice for them. I noticed for myself. I'm like, okay, so if I'm struggling with this and like, I got a full-time team, I'm already pretty well known, what's everyone else going to deal with? Yeah. And then sure enough, that gap has continued to just widen and widen and get harder. But the cool, the cool, so that's the negative part. But the cool part is, is the opportunities for the people and the halves, right? Yeah. Have never been greater. You get more

rewards. You don't have to have a bunch of followers of subscribers to, to participate in this.

You just have to be respected. And I think it's just a misnomer. People think you need a big audience.

Well, most of the content you see on social or on YouTube is from people you don't follow.

Yeah. It's just content you'd be interesting. Interest. So you just need to make interesting content for your ideal customer or audience and then you'll win. You know, and then obviously you got to make offers. We could talk about monetization, but I think people are missed. They're playing the game. They're playing a 2022 game. Yep. It's 2026. The game has changed. Yeah. Real question. So they call me receipts on here. Yeah. How much have you made in the last 12 month in education? In our education events, consulting that business, we did $4 million. Top line. That's a lot. And how many YouTube subscribers do you have? About for 30,000. So 30,000 to make 4 million. So 30,000 objectively is not like a ton. No, but it's the right people. That's what I'm saying. Yeah. That's like somebody could have 10,000 followers and be making a million dollars. Bro, I talk to people with a million subscribers on YouTube that don't make the money. Yeah. But they do brand deals and other way. They, they wear a certain hat in the episode. You have a beer right here, you know, and that's how you make your money. But I think people just get it twisted. You don't need, if your audience is people, if you're in a high margin business, like I am. Like if you sell anything that's expensive and every customer is meaningful to you,

then you don't need a huge audience to make a money on social. Same thing on Instagram. I probably get one viral video every 30. Yeah. My other videos are just average. Someone might be like, dude, your IG's like average. I'm like, well, dude, I'm doing well. You know, so I think it's just a matter of being consistent, obviously. Yeah. but then also speaking to the right people.

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