How to Create Connections That (Really) Matter

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 20 March 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WHAT YOU’LL LEARN: Selena Soo is a publicity and marketing strategist who helps entrepreneurs, experts, and authors reach and impact millions with their message. In this episode, we talk about not only the importance of building meaningful relationships with influencers and industry leaders—but how to go about it from a place of authenticity and service. Selena also shares what she learned on her own journey from burnt out and underpaid to thriving seven-figure business owner.

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Transcript

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0:00.0	You're listening to the Influencer Podcast, episode 101.
0:03.7	Hey, hey, so you know that I am all about connecting and marketing to your right audience
0:09.3	and really who matters most, because when you're talking to everybody, as I always say, you're talking to everybody as I always say you're talking
0:14.1	to nobody so when it comes to marketing your business it's all about reaching the
0:17.8	right audience at the right time and connecting them with your message that will
0:22.2	resonate the most.
0:23.4	So if you want to target your customers where they are engaging every day and when they are ready
0:27.5	to make a decision, LinkedIn can help you.
0:30.0	Now I know that I've talked a lot about LinkedIn on this podcast before, but I want you
0:34.5	to know that when you advertise on LinkedIn you have the opportunity to build long-term
0:38.8	relationships with your customers and your audience and relationships that often translate into things like website traffic. in your
0:45.0	and relationships that often translate into things like website traffic, higher brand awareness, and of course, brand deals and partnerships.
0:49.0	The first step, though, is talking to that right audience.
0:52.0	So with a community of over 575 million
0:54.8	professionals on LinkedIn you have access to a diverse group of people searching for
0:59.4	all the things that they need to grow professionally that you may be the right fit for.
1:04.0	LinkedIn has the marketing tools to help you target your customers with precision
1:08.0	down to their job title, their company name, and their industry.
1:12.0	Again guys, great for brand deals because better
1:14.5	targeting equals a message that your audience or the brands that you want to
1:18.1	work with care about which in turn leads to more trust built with your
1:22.0	audience and customers. In fact, four out of five
	...

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