How to Create Category Defining Brand Narratives with Tommy Walker

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 25 September 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tommy Walker was the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. Now he runs The Content Studio, a content consultancy for Fortune 1000s and B2B startups.

Top 3 Value Bombs

1. Narrative design is more than storytelling. It's the strategic evolution of a brand’s voice over time.

2. Understanding wants vs. needs is crucial. What your audience thinks they want isn’t always what they truly need.

3. Businesses fail to resonate when they forget the human conflicts and cast of characters shaping their customers' decisions.

Connect with Tommy on LinkedIn and stay tuned for his narrative design course - Tommy Walker LinkedIn

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire,
0:07.1	brought to you by High Level, the all-on-one sales and marketing platform.
0:10.7	And today we'll be breaking down how to create category defining brand narratives.
0:15.1	So drop these viabombs that are brought to Tommy Walker and the EOFire Studios.
0:18.3	Tommy was the first marketing hire at Shopify Plus and global editor-in-chief
0:22.2	at QuickBooks. Now he runs the content studio, a content consultancy for Fortune 1000s in BDB
0:28.0	startups. And today we're talking about storytelling, narrative design. The common trap that people
0:33.5	fall into when it comes to better stories and narrative design and oh so much more.
0:37.8	And the big thing for sponsoring today's episode goes to Tommy and our sponsors.
0:42.0	Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches,
0:47.1	and agencies, build funnels, automate follow-ups, manage clients, and even white label
0:52.5	your own software. say hello to our featured
0:56.0	partner High Level. And visit high-level fire.com to start your free trial today.
1:04.5	Fire Nation, is this your year to take your business to the next level?
1:08.7	Attend the world's highest rate of business growth workshop taught personally by Clay Clark
1:12.8	and now featuring football star and entrepreneur Tim Tebow and President Trump's son,
1:17.9	Eric Trump, at ThriveTime Show.com slash EO Fire.
1:22.2	Again, request life-changing tickets today at ThriveTimeshow.com slash EO. Fire.
1:30.0	Tommy, say what's up to Fire Nation and share something that you believe about becoming
1:35.0	successful that most people disagree with. How is it going, Fire Nation? It is so good to be back
1:42.0	and to see you again. I think that the thing that I,
1:47.5	let's see, what was success that most people disagree with? It's that you have to go through
	...

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