How To Create An Exciting Brand Around Your Hobby #FreedomFastLane
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 13 September 2019
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today Ryan talks to Kei Nishida — Author and founder and CEO of JapanesGreenTeaIn.com — a business for which he'd like to acquire more customers and see their sales increase.
Blog traffic is working, email channels are working and event presence is working… how do you increase scale speed? Ryan offer tips from ramping up content writing to using the attention you're already getting to your advantage.
Transcript
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| 0:00.0 | There's a reason why you so believe in this. |
| 0:03.0 | There's a reason why you grow it in sugarcane soil. |
| 0:07.2 | Like there's some interesting nuances to your business that only you know that if you communicate with the rest of the world will be interesting to a lot of people. |
| 0:18.5 | And this whole machine is going to start to pop a little bit more. |
| 0:25.7 | Build a business, invest the profits. I'm Ryan Daniel Moran, and this is Freedom Fastlane. |
| 0:37.3 | Oh, hello. What's going on, team? That was a Team America reference. If you know what that's from, shoot me a DM on Instagram. You're my favorite person today. It's one of my favorite movies. Anywho, welcome to the show on Freedom Fast Lane. |
| 0:54.4 | We talk about building businesses and investing the profits. |
| 0:57.6 | And we work with those of you who listen to the show and go through our content and go through some of our challenges and our courses. |
| 1:05.0 | And we look at where you are, where you're trying to go and how we can help. |
| 1:08.4 | And today we're talking to Kay. He has been a listener |
| 1:12.6 | for many, many years. And he has a tea business. The website is Japanese green tea.org. |
| 1:21.2 | And he's written a couple books about the topic. He's super passionate about the topic, |
| 1:26.2 | but he's had trouble getting his sales |
| 1:29.3 | to take off. Now, he's got some cool assets at his disposal. He writes about it. He has a little |
| 1:35.7 | bit of a social media following, and he just got on Amazon. So what I encourage him to do throughout |
| 1:40.9 | this podcast is double down on that audience and use that audience to |
| 1:46.0 | prime the pump for Amazon's growth. Now, Kay has been listened to me for a long time, so he was a little |
| 1:53.8 | bit nervous being on the podcast. So I do a lot of the talk in this one. I hope you mind listening to me |
| 1:59.8 | rant for a little bit. |
| 2:01.9 | But at the end, we have a very clear strategy for taking K from where he is now to getting things poppin a little bit faster than what's going on right now. |
| 2:12.7 | As we were recording this, I was sitting here, man, going, this is, like, I really love businesses |
| 2:19.2 | like this where the founder is really jazz and he's in a passionate audience. And, like, |
... |
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