How to create a winning product strategy | Melissa Perri

Lenny's Podcast: Product | Growth | Career

Lenny Rachitsky

Technology, Business, Entrepreneurship

5 • 1.5K Ratings

🗓️ 28 July 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

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Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript

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Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/

• RevenueCat: https://www.revenuecat.com/

• Makelog: https://www.makelog.com/lenny

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Where to find Melissa:

• Website: https://melissaperri.com/

• Twitter: https://twitter.com/lissijean

• LinkedIn: https://www.linkedin.com/in/melissajeanperri/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Referenced:

• Melissa’s Book: https://melissaperri.com/book

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In this episode, we cover:

[00:00] What to expect with guest Melissa Perri

[02:57] Melissa’s incredibly vast experience working with product manager’s

[04:20] Melissa’s current focus: training and education of PM’s

[05:59] The most common problems that product teams face

[09:48] When to hire your first CPO

[14:27] What to do before hiring a CPO

[16:16] When to bring an interim CPO consultant like Melissa

[21:26] Signs your team doesn’t have a strategy

[22:59] Identifying your vision, strategy and intentions as a company

[27:48] Signs you’re doing a bad job as a PM

[30:30] The process of defining strategic visions

[33:28] How to hone your craft as a PM

[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value

[48:43] How to avoid burnout

[52:19] Where to find Melissa

Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Transcript

Click on a timestamp to play from that location

0:00.0	I've met a lot of organizations that I think most of their issues are in the
0:05.0	training of their people and 99% of the time I see that it's actually in the way
0:10.6	that they're setting their goals and deploying their strategy because once you train those people
0:15.4	They have no context on what to work towards so it's such an holistic approach when you actually go through these
0:21.4	Transformations or try to set up a product
0:23.1	organization. So you either need somebody in there to do it or you got to really be
0:26.6	ready to move when somebody comes in to help you.
0:30.8	Through her speaking, consulting, interim
0:33.4	CPO roles and teaching at both Harvard Business School and online,
0:37.4	Melissa Perry has seen more product orgs up close
0:40.5	than possibly any human alive. In our chat, we cover the most common problems
0:45.4	that product teams face and had overcome them, when to hire your first PM,
0:49.5	how to hone your craft as a PM, signs you're doing a bad job as a PM,
0:54.0	also how to structure your product teams
0:56.0	and product development process.
0:58.0	Signs your team doesn't have a strategy
1:00.0	and how to come up with one,
1:01.5	also how to come up with a product vision and so much more.
1:05.0	I love chatting with Melissa and I learned a ton and I can't wait for you to hear this episode.
1:10.0	If you're setting up your analytics stack, but you're not using amplitude, what are you doing?
1:17.0	Amplitude is the number one most popular analytic solution in the world, used by both big companies like Shopify, Instacard, and
1:24.2	Atlassian and also most tech startups.
	...

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