How to Create a Vision for Your Business With Sincerely Tommy’s Kai Avent-deLeon

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 20 April 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

So, what does it take to open a small retail business? It’s no easy feat. If you ask Kai Avant-DeLeon—the owner of Sincerely, Tommy, a Brooklyn-based concept store and coffee bar focused on emerging womenswear, lifestyle, and community—she’ll tell you it takes trusting yourself and truly manifesting your vision. And when it comes to tips on hiring for your small business, it’s all about finding people who share your vision put together a well-thought-out resume, and cover letter that shows they’re truly invested in your company (and no, that doesn’t mean simply DM-ing an Instagram profile). Kai says, “You also want to hire people who take themselves as seriously as you do.” She’s also adamant that one of the most important things about being a business owner is prioritizing self-care with simple—yet extraordinarily effective—things, like carving out time for yourself, meditating, journaling, and escaping the hustle of the city, which are a true recipe for success. Try Thinkific free for 30 days… saving you $99 on your course creation journey, by heading to thinkific.com/girlboss99 BetterHelp is customized online therapy, listeners get 10% off their first month at betterhelp.com/girlboss Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life. Head to squarespace.com/girlboss for a free trial and when you’re ready to launch use code GIRLBOSS for 10% off your new website or domain.

Transcript

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0:00.0	Hi, it's Puno.
0:09.9	You know when you pass one of those stores and you're just like, whoa, I need to stop
0:14.4	in there right now and you walk in and you glance at a rack of clothes and you're just
0:20.4	like, oh my gosh, every piece is beautiful.
0:26.8	This super stylish person compliments your outfit and then she tells you you got
0:32.0	her on this dress and you're like, that's crazy, I'd never wear that but then you put it on
0:36.2	and she was right. Take my card. Oh, I miss retail. There's something really special about
0:44.6	local retail because it lets you experience a vibe. Like you feel the neighborhood just
0:50.8	manifested in this one space. You know what I'm saying? And I wanted to know, how do you get started?
0:56.9	How do you have to think about money? Who do you hire? How do you hire? How do you integrate with
1:01.9	the community versus pushing them out? If you live or visited Brooklyn, Bedstuy, specifically,
1:09.3	you might have heard of ST Sincerely Tommy. And today we are going to talk to the creative director
1:16.0	and owner Kayi Evandaleon. She's just a vibe. You got to check out the YouTube video because
1:23.1	she's wearing this really cute polymer wool top and like, I really want it. But anyways,
1:27.6	she let me pick her brain. We talked about balancing life as a mom to creating this ecosystem of
1:35.2	multiple businesses to building generational wealth by providing financial relief to the
1:41.0	neighborhood's black-owned businesses through her organization Building Black Bedstuy.
1:46.5	It's a lot of good stuff. And it was such a relaxing chat, too. So you know what?
1:52.4	Kick your shoes off. You deserve it. You got that? Your shoes are off?
1:56.1	Kiwi! No, I'm kidding. All right, let's get into it.
2:00.8	So tell me a little bit about how it got started. Like, what was the first thing that you did to get
2:06.6	Sincerely Tommy off the ground? Yeah, I was 16 when I found my first retail job and I knew
	...

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