This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads in sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, hey, what is up, everyone? Welcome back to the Art of Paid Traffic Podcast. I am your host,

Rick Mulready. Really appreciate you for giving me your time today.

Hope all is going well, whatever you're up to today.

This is episode number 160, and I am super pumped today to welcome my buddy Noah Kagan to the podcast.

For those of you who don't know who Noah is, he was employee number 30 at Facebook.

He was also an early employee at Mint.com as their director of marketing.

And he's also the founder of App Sumo and Sumo Me. He's also a fellow podcaster.

He's got a show called Noah Kagan Presents, which we talk about here on the show today.

And he's got a website called OKDork.com, which he regularly puts some really

meaty articles on there that are all really actionable. I love reading the stuff over at his site.

And with Noah today, we dive into a bunch of different topics, including why he's no longer

getting $1 cost per email sign-ups from his Facebook ads and what he's

now getting instead. We talk about how he feels about Facebook ads right now. And his viewpoint,

I have a feeling is going to surprise you. It's a little bit different than what we talk about

normally here on the show today and the opportunity that exists. And so we get into what he's feeling

about Facebook ads right now. We talk about why looking for the 20% of marketing opportunities

is so important for growing your business. We dive into how to create a simple marketing plan

for your business. Noah does something really, I mean,

does a lot of things amazingly well, but I love how he talks about really simplifying and

...