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Perpetual Traffic

How to Create a Killer AI Chatbot in 4 Steps

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 27 September 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

  • 00:00:00 - Perpetual Traffic Podcast Kick-Off
  • 00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo
  • 00:01:42 - Balancing work and travel: Secrets from Lauren's European tour
  • 00:06:25 - Major business milestones ahead
  • 00:09:00 - Why leadership meetings are critical for scaling success
  • 00:11:52 - Striking the perfect balance: Client work vs. business growth
  • 00:19:02 - Revolutionary email management hacks
  • 00:20:33 - Exploring the power of chatbots and AI in modern business
  • 00:21:31 - How to assess if your business is ready for a chatbot
  • 00:22:29 - Case studies of chatbots that transformed customer experiences
  • 00:23:19 - Training your chatbot for maximum efficiency
  • 00:24:41 - Chatbots 2.0: How they’re evolving with AI
  • 28:56 - Why every business needs a knowledge base
  • 00:31:55 - Chatbot legality: What you need to know
  • 00:36:20 - Wrapping up with insights and a sneak peek into future episodes

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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