How to Create a Hugely Popular, High Profit Live Event - 005

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 26 July 2017

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever dreamed of speaking from stage and sharing your expertise with an audience of hundreds of awe-struck people? Have you ever wanted to harness the power of industry celebrity to make clients hand over fistfulls of cash for your coaching and consulting? In this episode, Bedros Keuilian and Craig Ballantyne finally reveal their field-tested methods for creating a hugely profitable live event.

Here’s what you’ll discover:

1:07 - How Bedros hosted a live event earlier this year with over 1,200% ROI.

4:47 - How to organize your speaker list so that your audience gets the best education and falls in love with your brand.

8:16 - How to drive guests into your event at low cost or even for free.

10:14 - How to build value and urgency for your event by creating strategic price bumps leading up to the event.

19:24 - How to find—or create—a celebrity speaker for surprisingly little money and generate huge excitement and buzz around your event.

Transcript

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0:00.0	By the time the weekend ended we had already made three quarters of a million dollars and from that event we have another 2.7 million
0:07.4	schedule to come in over the next 12 months. So you can see that it is a phenomenally
0:11.6	successful event but it wasn't always that way. Hey, have you ever gone to one of those amazing events that has a huge impact on hundreds,
0:37.2	if not thousands of people in the audience and you sit there and you think, I want to do this.
0:41.8	I want to impact a lot of people. I want to impact a lot of people I want to help a lot of people I want to have a live event
0:46.2	Well today we are with the master of live events
0:49.4	Beidros Koolin beidros why don't you take us through how we're going to build an empire from
0:56.3	live events by starting with the success of your recent event.
1:00.1	Yes, absolutely.
1:01.1	So we wrapped up Fitness Business Summit and ended up being a four-day event because I put another workshop day in front of that and it was a smash hit success.
1:08.5	Now, this was our 11th year of doing this and in those 11 years we've learned a lot just to give you an idea
1:14.8	we had over a thousand small business owners in attendance from almost two dozen
1:19.2	countries here and we ended up and I'll be fully transparent here with the numbers it ended up costing us just over a quarter million dollars to put the entire event together on and by the time the weekend ended we had already made three quarters of a million dollars and with the revenue that's scheduled to come in from the coaching programs and the franchises we've sold from that event we have another 2.7 million dollars schedule to come in from this event
1:44.5	over the next 12 months.
1:46.1	So you can see that it is a phenomenally successful event, but it wasn't always that way.
1:51.9	And so in 2007 when we started our first fitness business summit
1:55.4	It was just in a small ballroom of a hotel with no stage
2:00.3	Poor lighting
2:01.4	Literally no stage so you were on the same level.
2:04.0	Same level.
2:05.0	And I remember when I first got in front of the group, I realized people in the back, there was only like 80 people
2:08.9	in the room at the time were craning their neck to see me.
	...

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