How to Create a Compelling Advertisement - Ask Clay Anything

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneur, Thrivetime, Businessschool, Smallbusiness, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 31 January 2018

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are using a purple cow to differentiate your business? Do your ads get the attention of you buyers? If no, listen in to this podcast episode of the Thrivetime Show where business coach Clay Clark will break down why you need a compelling ad.

Transcript

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0:00.0	Get ready to enter the Thrive Time Show 3, 2, 1, boom.
0:08.0	All right, Thrive Nation, welcome back to the podcast version of the Thrive Time show.
0:14.4	And a lot of people, you know, they say,
0:15.5	what do you mean, podcast version?
0:17.0	Are you telling me that this show right here
0:20.1	wasn't on the radio?
0:22.4	Oh my gosh, you can't believe that this show right here wasn't on the radio.
0:26.7	Well let me explain this to you how it works here. When we have a radio show
0:30.0	You have a two-hour show that has to be cut up into eight segments because we have advertisers checking.
0:35.6	We have people like, uh, Robertson tires.
0:39.0	Hey, you get going with Robertson.
0:41.1	You have sponsors like Paul Hood, CPS. You have sponsors like Paul Hood CPA's.
0:43.5	You have sponsored CPAs.
0:45.9	Get Rolandin.
0:46.9	We worked in that fucking hour.
0:49.0	That's good.
0:49.4	We just got it.
0:50.3	But there's so many different aspects to radio like the first segment has to be exactly 14 minutes long
0:56.2	To the second now the next segment has to be eight minutes and 50 seconds. That's right and the third has to be nine minutes and then the fourth has to be you
1:05.3	guessed it 1050 so what happens is is it how did you know that?
1:09.6	Whoa the thing is that the radio shows a different dynamic to the podcast we could we could do a one hour
1:16.0	podcast if needed we have the freedom about a topic an answer or we could do a two
	...

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