How to Create A Community | Monday Marketing Takes: Twitch
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 26 October 2020
⏱️ 22 minutes
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Summary
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Twitch SVP of Content, Michael Aragon. We discuss the future of online streaming as well asked tips on how to build a community. Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | We have Mike Erigan, who is the senior vice president at Content at Twitch. |
| 0:10.6 | Mike, I'm bomb that you can't visit our office because Gary's got a really cool Twitch studio outside his office. |
| 0:17.0 | Mike oversees the company's global broadcaster partnerships, esports, Twitch studios, content development and marketing. |
| 0:24.0 | Prior to being a Twitch, he was at Elation and PlayStation during his eight years at Sony. |
| 0:29.0 | He managed PlayStation's network digital video music and content services and for consumers in more than 30 countries. |
| 0:36.0 | I'm sure Dubai or a Hilt from was one of them. Mike, welcome to the show and, you know, great to see Twitch and everything is doing in the industry. |
| 0:44.0 | We're excited to have you on today. |
| 0:46.0 | Yeah, thanks so much for having me. I appreciate it. |
| 0:49.0 | So Mike, I think, you know, it's probably for the audience that's watching. |
| 0:54.0 | Twitch is a brand that they've heard of at this point or, you know, but may not know as much. |
| 1:00.0 | So why don't we just start with the hardcore Twitch 101. |
| 1:03.0 | Just want to make sure we ground everybody, even though it's one of the leading brands and platforms in the space. |
| 1:08.0 | And thank you for being on, brother. |
| 1:09.0 | Yeah, no, thanks. It's good to see you, Gary. |
| 1:12.0 | Well, yeah, back in 2017 when I joined Twitch, it was, I had to certainly explain a lot of people like Twitch was, especially my mom and my dad. |
| 1:21.0 | I didn't quite get it today. We are a lot more mainstream, but I do think that there's still some folks, you know, I've heard about it or kids have heard about it. |
| 1:29.0 | Or they heard about it through their kids, but at Twitch, we describe ourselves as a leading service and community for multi player entertainment. |
| 1:37.0 | And the way we describe multi player entertainment really is about live interactive video. |
| 1:42.0 | And then the shared experiences that happen with the community and millions of people around the world. |
| 1:47.0 | So, you know, the way we think about Twitch is it's not a lean back experience where you just kind of lean back and consuming content. |
| 1:54.0 | It really is a lean forward experience where they're you're leaning in and engaging with the community around your favorite game streamer. |
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