How To Create a Buyer Persona w/ Tina Wells EP 253

School’s Over...Now What?

Shawn Anthony

Education

5 • 670 Ratings

🗓️ 31 March 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week's episode features Tina Wells, an award-winning marketer, entrepreneur, and best-selling author. In this episode, Tina discusses the importance of marketing strategy, where businesses should advertise, advice for brand elevation, and the significance of owning your niche.

Timestamps:
* 0:00 - Introduction
* 1:05 - Review of the Week
* 3:42 - Guest Introduction
* 4:11 - Tina's background
* 6:07 - Importance of Marketing Strategy
* 10:11 - Where to Advertise
* 14:55 - Advice for Brand Elevation
* 20:11 - Owning Your Niche
* 25:22 - Tina's new book
* 27:49 - Closing Remarks

In the episode, Tina talks about the significance of having a strong marketing strategy, which she says is critical to the success of any business. She explains that a marketing strategy should clearly outline the target audience, goals, and metrics for success.

According to Tina, having a clear marketing strategy can help businesses to allocate their resources more efficiently and effectively.

When asked about the best places to advertise, Tina advises businesses to focus on platforms where their target audience is most active. She suggests looking at social media platforms, such as Instagram and TikTok, and also considering traditional advertising methods like TV commercials and billboards.

Tina also provides advice on how to elevate a brand, emphasizing the importance of authenticity and building relationships with customers. She suggests that businesses should identify their unique value proposition and focus on providing exceptional customer service to build trust and loyalty with their customers.

Tina also talks about her new book, The Elevation Approach, which is available at Target stores nationwide. The book is a guide for entrepreneurs and small business owners on how to build a successful brand.

Learn more about Tina Wells Here

Resources:

Grab my new Course here

Grab my new ebook Podcast Secrets Revealed here

Contact Info

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Transcript

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0:00.0	Ladies and gentlemen, welcome to the podcast. I'm your host Sean Anthony. Listen, fam, I'm excited that you are here, but this could also be your first time. So let me tell you about this show. Each and every single week, we continue to bring you an inspiring message or a person that has asked themselves the question of the podcast, schools over now what? Like, what do I do? How do I navigate? What's next for me in life? And how do I succeed?
0:21.4	And listen, yo, this show has completely blown up. But most importantly, like, it's had some of
0:25.9	everybody on this show from Ed Milette to Matthew Nose to Seth Golden, you name it. They have all
0:32.6	brought their expertise and absolutely crushed it. And today, we're back with another banger.
0:37.4	But if you know anything about this show, you know how I like the kid this thing off.
0:40.4	And that is with the review of the week.
0:43.0	This week's review of the week comes from Nola Movement and they wrote,
0:46.3	Meet the Goat.
0:47.5	In bite-sized episodes, Sean is sharing keys to help you position yourself as a leader
0:52.1	and as the person in the room who folks need to know
0:55.4	I'm hooked thanks for the game bro listen to know the movement I appreciate you and perhaps you
1:01.0	gained something from this show before some that has helped you elevate your business your
1:06.3	brand and all that we ask there is no fee to listen to the show of we ask is that you share it with somebody that can value this message.
1:14.7	And if you're listening to us on Apple or Spotify, scroll to the bottom on your screen,
1:19.1	smash that five-star rating and leave your review.
1:21.8	We have hundreds on hundreds of ratings for the show.
1:25.4	And that's helped us truly do what we're doing today and without
1:28.3	that that would be impossible and I appreciate each and every single one of you. With that being
1:32.9	said, here's a quick word from our sponsors. Have you ever thought about starting a podcast?
1:38.1	No, like fan for real, like starting a podcast, getting on a mic and having your own show,
1:43.1	but you've been a little confused about where to
1:45.4	start at, on what mic choice, on what computer, on what software. How do you make this thing
	...

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