How to Create a Brand That Fuels a Life of Freedom w/ Tim Jones
Barn Talk
Tork and Sawyer Whisler
4.6 • 1.4K Ratings
🗓️ 17 November 2025
⏱️ 147 minutes
🧾️ Download transcript
Summary
Welcome to Barn Talk! In today’s episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones’s leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones’s behind-the-scenes experiences on Discovery Channel’s Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you’re a farmer, a founder, or just a fellow bourbon lover.
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00:00 "Bourbon Photography Full Circle"
11:31 "Brand Building with Founders"
21:58 Brand Strategy and Market Planning
37:43 "American Rum from Louisiana"
43:09 Bourbon and Bites
53:24 "Getting Started Through Bourbon"
01:05:47 "Farm Life and New Venture"
01:20:05 Kentucky Bourbon: History & Craftsmanship
01:32:19 Authentic Branding with Consumer Focus
01:38:21 "Defining Brand Identity"
01:47:45 "Power of Hiring Talent"
01:55:03 "E-commerce Lessons and Growth"
02:09:36 Innovative Distillery Plans Unveiled
02:16:19 "Follow Your Passions Early"
02:26:26 "Support Tim’s Ventures"
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Transcript
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| 0:00.0 | All of the food we eat and much of the clothing we wear comes from plants and animals that are raised on farms. |
| 0:05.7 | Farms are different in types, in size, and even in names. |
| 0:31.4 | Welcome to Barn Talk. What happens at the barn stays in the barn, but not today. We're going to let it all out for you guys. Today is going to be a hell of a good guest episode. |
| 0:38.8 | Got a great guest coming to the barn today. But before we get into it, you guys know the drill. If you get any value from the show, |
| 0:44.2 | please, please, please share it out with the people that you guys know. The more that you do that, |
| 0:49.6 | the more that this show grows. It's kind of the ticket to admission to watch or listen to the show. |
| 0:55.0 | We found the best way to grow this podcast is word of mouth, and we appreciate all of you that do do that. |
| 0:56.4 | So any value, please, please share it. |
| 0:58.9 | Another thing you can do to help us out here at Barn Talk is leave a review on Spotify |
| 1:03.0 | or Apple. |
| 1:04.0 | The more that you guys do that, the more credibility it gives our show so we can have more |
| 1:09.4 | great guests come to the barn like we're having today |
| 1:12.1 | more consistently. We really appreciate seeing all your guys's feedback on the reviews. It helps us |
| 1:19.1 | improve the show. It puts a bigger chip on torque shoulder. It builds them up a little bit because |
| 1:25.2 | you know he needs that. So give him some compliments. |
| 1:28.3 | Give the show some love and we love seeing what you guys say. |
| 1:31.4 | So thank you to all that do that. |
| 1:33.2 | The last thing you can do to support us here at BarnTalk is you can support our |
| 1:36.7 | direct-to-consumer meat business, farmergrade, farmergrade.com. |
| 1:41.6 | Right now we have an early access deal happening for the Black Friday sale |
| 1:46.0 | where you can get free beef sticks for life of your subscription plus free ground beef for the life |
| 1:51.1 | of your subscription. 50% off the first box, 15% off the rest of the box of your subscription, |
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