Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of marketing school. I'm Eretsu and I'm Neil Kow.

And today we're going to talk about how to create a B2B marketing funnel.

So first and foremost, what is a B to be marketing funnel?

Yeah, so most people when they're creating funnels, they're like, all right, I'm going to get

people to go to my page, I'm going to get them to buy a product.

Then I'm going to up sell them and down sell them to another product.

And then it just keeps going. They may have two or three products. A good example of

checkout bumps is click funnels where when you check, there's a little tick box being like,

oh, if you get this for extra a few dollars, you can get something that's like $100 worth of value.

Now if you're in B2B, that funnel doesn't work because you're not really selling physical items.

So how do you end up creating a better performing funnel when you're in B2B? And there is a way and we want to go over that today.

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