How To Craft an Email That Converts | Episode 231
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 11 August 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
Grab a pen and paper because I'm about to rapid-fire everythingggg you need to know about crafting the perfect email! People gave you their email because they want messages from you, so don't be afraid to send some emails and give people the opportunity to buy your product or service. Today I'll give you all the best practices for crafting the perfect email that converts!
Hit the Highlights
(05:08) Best practices for setting up your business email.
(06:40) How to get inspiration for good email titles.
(10:09) How to do some storytelling in your emails.
(12:25) Know when to give versus when to sell.
(17:51) What is a good email open rate?
Takeaways from the episode
- Don't be afraid to use your email list!
- You need to have an email list. If you haven't started gathering emails yet, you need to.
- Your business needs its own email apart from your personal email.
- Consider using Convertkit or Mailchimp as your email provider.
- Write your emails directly to your ideal avatar.
- Always double-check your emails to make sure links are correct.
Get in my Mastermind
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Listener Shoutout
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"I have recently started reading Jennifer's book, Fear Is Not the Boss of You. It has opened my eyes and heart. This podcast about being discouraged in business was what I needed to hear. I feel God has led me to Jennifer. Thank you!"
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Transcript
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| 0:00.0 | Hey friends this is Jennifer and this is the Jennifer Allwood show the podcast for women who |
| 0:04.2 | want to find freedom in both their life and in their business. I help women find the |
| 0:08.8 | courage to fulfill their calling in life without sacrificing their fate or their family. |
| 0:13.9 | In this show I give you my very best life and business advice plus bring you world class |
| 0:17.7 | guests and give you a healthy dose of Jesus every single time. So buckle in my friend, |
| 0:23.0 | I'm so excited you're here today. Hello friends welcome back to the podcast. |
| 0:28.0 | So I've got a really good podcast here for you that's going to help those of you who are |
| 0:31.6 | using email and of gosh if you're not using email for your business come on. |
| 0:35.7 | If you're in my coaching groups you know in my inner circle we have resources there |
| 0:40.8 | but you have got to be using an email list to well both to nurture relationships with potential |
| 0:47.8 | clients and to be able to sell eventually to those clients for your business. If you're not using |
| 0:52.4 | email you are really missing out. This is what and the reason we're going to do this podcast |
| 0:56.4 | by the way is because one of the women in my mastermind asked me about email the other day |
| 1:00.6 | she was asking like what's the rule for how many links you can have in it and I'm going to address |
| 1:04.4 | that in a second but and I was telling people in the mastermind by the way if you're not my mastermind |
| 1:10.2 | why not you can you can still join it's a rolling six months which means yes we started |
| 1:16.6 | last month but we still have had people joining and so the six months starts whenever you start |
| 1:21.6 | does that make sense so it's not like you've missed anything if you're like Jen tell me about your |
| 1:25.8 | mastermind well send me a DM on Instagram and I will tell you about set mastermind but I was telling |
| 1:33.1 | the women in my mastermind I have you know what half a million followers on social media I have just |
| 1:41.1 | a little less than a hundred thousand people on my email list okay so I have five times more |
| 1:45.6 | than social media than I do the email list 75 percent of my sales come from my email list |
... |
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