How To Convince People to Give You Money

How To! with Mike Pesca

Peach Fish Projects

Education, How To

4.3 • 2K Ratings

🗓️ 11 February 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shannon runs a nonprofit in Aspen, Colorado — a place filled with wealthy donors, but also stiff competition. With nearly 500 nonprofits vying for money, how does Shannon help her organization stick out? Some of the best advice may come from an unlikely source: con artists. In this episode of How To!, Maria Konnikova, author of The Confidence Game, shares con artists' surprisingly similar tricks of the trade: Identify your mark, listen carefully, then tell them a story they want to hear. Can Shannon use these same techniques for a good cause?

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Transcript

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0:00.0	Hi everyone, I'm Susie Weiss, and I've noticed there's just simply not enough podcasts in the world. So I'm launching my own. Let's go. Let's go, baby. Second Thought is a weekly show about pop culture. The stuff everyone's been binging, arguing about, obsessing over. Here's the thing about heated rivalry. I mean, even the most devoted swifties, I think we can agree, not our best work. We'll be hosting thoughtful conversations with culture's most important figures. Talk about genius.
0:22.6	Talk about generational talent.
0:23.7	Coming to headphones near you on
0:25.0	April 17th with a first guest you won't want to miss. Available wherever you get your podcasts.
0:30.3	What's the last donation you made? And how did they convince you to do it?
0:35.3	The last donation I made was to the Australian wildfires, and that was just a fellow
0:40.9	poker player who is Australian, and she said, you know, Australia's burning, help.
0:46.2	So no convent tactics?
0:48.4	No, picture of a koala.
0:49.8	Those koalas.
0:53.3	Welcome to how to That's enough. That's enough.
0:59.0	Welcome to how to. I'm Trilz Duhigg.
1:01.0	Let me start by asking you a question.
1:03.0	When is the last time you asked someone for money?
1:07.0	Maybe you were headed off to college and you hit up a rich uncle for some help with tuition.
1:12.0	Was it hard to do that?
1:13.2	Like, did you have a hard time asking for the money?
1:16.3	Now let me ask you another question.
1:18.0	When was the last time you gave someone money?
1:20.4	How did you choose to do that?
1:22.0	How did you choose one charity over another?
1:25.2	It turns out that there's a whole science about how to convince people to hand over their money.
	...

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