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How To! with Mike Pesca

How To Convince People to Give You Money

How To! with Mike Pesca

Peach Fish Projects

Education, How To

4.32K Ratings

🗓️ 11 February 2020

⏱️ 33 minutes

🧾️ Download transcript

Summary

Shannon runs a nonprofit in Aspen, Colorado — a place filled with wealthy donors, but also stiff competition. With nearly 500 nonprofits vying for money, how does Shannon help her organization stick out? Some of the best advice may come from an unlikely source: con artists. In this episode of How To!, Maria Konnikova, author of The Confidence Game, shares con artists' surprisingly similar tricks of the trade: Identify your mark, listen carefully, then tell them a story they want to hear. Can Shannon use these same techniques for a good cause? 

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Transcript

Click on a timestamp to play from that location

0:00.0

What's the last donation you made and how did they convince you to do it?

0:04.0

The last donation I made was to the Australian wildfires and that was just a fellow

0:10.8

poker player who is Australian and she said you know Australia's

0:15.1

burning help. So no no con me and tactics just a picture of a koala.

0:19.8

Those koala's. call us. No. No. No.

0:24.0

Welcome to How to How To, I'm Troll Stue Pick.

0:30.0

Let me start by asking you a question. When is the last time you asked someone for money?

0:37.0

Maybe you are headed off to college and you hit up a rich uncle for some help with tuition.

0:42.0

Was it hard to do that?

0:43.0

Like, did you have a hard time asking for the money?

0:46.0

Now let me ask you another question.

0:48.0

When was the last time you gave someone money?

0:50.0

How did you choose to do that?

0:52.0

How did you choose one charity over another?

0:55.0

It turns out that there's a whole science about how to convince people to hand over their money.

1:01.0

And the people who run non-profits or raise money for political candidates or who find investors for startups, they study the science pretty closely.

1:09.0

And there's another group of people who also study this pretty closely who who spend a lot of time thinking

1:14.2

about how to get people to open their wallets.

1:17.6

Con artists are incredibly good at understanding people at understanding what makes people work. They're very good listeners.

1:26.0

This is Maria Konekova.

1:28.0

I'm a writer, journalist, psychologist, and poker player.

1:32.0

A few years ago, Maria wrote a book about con artists called The Confidence

...

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