How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 January 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) [00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads. [04:04] Consider creating multiple sites. [04:15] This includes social profiles and guest-posting. [04:30] Buffer grew through guest-posts. [05:22] Having a few competing sites is a lot of work/upkeep. [05:32] Remember to update your content. [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site. [06:15] That’s it for today! [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we are going to talk about how you can control
1:00.0	page one of Google, not just Rank One.
1:03.0	Yeah, a lot of people, their goal is to rank number one on Google, and that's fine.
1:07.0	But why not rank number one and two and control more of the first page even with multiple sites?
1:12.0	And it is possible, Eric and I have both done this, and today
1:15.2	we're going to share how you can do it as well.
1:17.6	Yeah, so I guess the first thing is, when we look, here's a good example that I use in the past,
1:21.9	like online marketing that
1:22.9	keyword Neil's face actually occupies and it's not Neil's face but Neil's stamp
	...

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