How to Connect With Your Audience | Monday Marketing Takes: Pepsi

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 19 October 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Pepsi VP of Marketing, Todd Kaplan. We discuss current marketing strategies as well as how to adapt to doing business in a 2020 environment. Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	I'm Todd Kaplan up next.
0:06.8	He's the vice president of marketing at PepsiCo
0:09.1	and he's been around for almost 14 years
0:11.9	and has worked across almost each and every one of their businesses.
0:15.8	He's got one singular passion.
0:18.3	It's all about connecting brands to culture.
0:20.8	He's helped Pepsi pivot during the pandemic
0:23.8	through some pretty cool partnerships with
0:26.0	global citizen and the World Health Organization.
0:29.6	And he's also done a pretty interesting activation
0:32.6	with some good news.
0:34.0	Really thrilled to have you today, Todd.
0:38.0	Yep, happy to be here.
0:39.6	Todd, it is T underscore cap, right?
0:42.4	T underscore KAP.
0:44.6	Yeah, TK.
0:45.7	Awesome.
0:46.6	Hunter, maybe an innovation.
0:47.6	I know we're in episode one and a half right now.
0:50.4	Maybe where we put everyone's names and titles,
0:53.4	we add their Twitter handle on the Zoom so people have it.
	...

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